Caira Surgical® is pioneering surgical navigation technologies that offer surgeons improved precision and revolutionizes the usability, economics, and access to robotics in orthopedic surgery. Caira needed a brand identity that reflected the way their precision technology would transform the world of traditional orthopedic surgery. Conceived by surgeons, for surgeons, the brand needed to convey the level of sophistication and accuracy that their technology would unlock for critical health outcomes.
Recognition:
D&AD Future Impact Shortlist
National Science Foundation Grant
Medtech Innovators
LSI Innovation Leaders
Project Info
The client's goal was to create a brand identity that would resonate with environmentally conscious consumers and help position their business as a leader in sustainable practices. Objectives included increasing brand awareness and driving customer engagement.
Our approach was to create a brand identity that communicated Green Wave's values of sustainability, innovation, and authenticity. We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.
Services
Strategy
Brand Idenity
Webdesign
Pitch Deck
